Principal & Founder
Kelvin is the Principal and Founder of 3A Media, Inc., a creative, marketing and business strategy agency. Prior to that, Kelvin managed premium accounts at Viacom and MTVN Brand Solutions (formerly Viacom Plus) where he was responsible for marketing Viacom’s diverse portfolio domestically and internationally. Accounts he had managed include P&G, HP and AT&T amongst many others. Projects he was involved in include: CoverGirl and America’s Next Top Model brand integration, Herbal Essences Brand Relaunch at the 2006 MTV’s Video Music Awards, M&M Characters integration with Entertainment Tonight hosts, HP & MTV’s Meet or Delete Global campaign and many other programs on-air and online.
His holistic approach, combined with an eye for design, creative direction and understanding of the client’s brand objectives has resulted in creating organic experiences for both the brand and its consumer in a multi-media world. After starting 3A Media, Kelvin continued his relationship with Viacom and has worked on several other projects including the Spongebob Squarepants’ 10th Anniversary celebration, Nickelodeon’s Kids’ Choice Awards, VH1 Save The Music Foundation website and its social media sites. Other brands that Kelvin has worked with include NBA, dot429, and CBS.
Kelvin was born and raised in Singapore and graduated from the University of Wisconsin.