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CBS vs. Time Warner… the insanity

So, it’s been going on. At first Time Warner recommended that we check out CBS programming online. Now it looks like TWC has also blocked CBS.com sites. :( Still it has been pointed out, CBS broadcast is still available on-air via antennae, just that we don’t think there’s anyone out there we know that owns a television set with one built in.

In the end, who will cave?


Google Chromecast


Despite what every television manufacturer out there has attempted in creating Smart television, most of them are pretty limited in their functionalities. The closest personally, is AppleTV, but that is still not perfect. Google’s latest attempt to invade the living room, after its previously failed attempt with GoogleTV was to come up with its own hardware device. A simple HDMI port plugin that you can practically use with any television out there. At $35 each, it is definitely price tempting compared to other solutions out there such as Roku or AppleTV. However, can this device really makes your television a little smarter?


Branding Your Kids…

One of the services we offer at 3A Media, is helping our clients to brand their products. However, as the media and business landscape evolves, more and more, we are receiving requests to brand not products but people. That’s right branding people. Of course in the world of sports and entertainment, it is nothing new. Think Jessica Simpson, J.Lo, Sarah Jessica Parker, Michael Jordan etc. All these people besides having multiple lines of products with their name attached it, they also represent an ideal that is aspiring to the consumer.

Having what makes it even more incredible to us as a learning experience is, it is NEVER too young to start branding. We have the pleasure of working with the Ministry of Fashion & Entertainment (MIFE) on their latest talk series, Branding Your Kids… in Fashion. It got us thinking, how would parents position their children in the highly competitive world of modelling? Would it be like children’s pageants that we see on Toddlers & Tiaras? Or would it be more in the lines of stage moms pushing their kids relentlessly to secure the next paying gig?

Whatever the road may be, we do think for parents wanting their children to enter the competitive world, it is important to brand their children from to start. Establish a consistent identity. Have  an engaging story about your child, and excite the casting agent and the client why they want your child in their next ad campaign. Last year, Target cast a boy with Down Syndrome in their ad campaign after appearing in a Nordstrom catalogue earlier.

Branding is no longer just for products. It now extends to personalities, the very young, and old. For more information about the event, visit mife.biz.


Show Reel for Steph Watts

Besides being a friend, Steph Watts, is a also a well-know tv personality and producer specialising in crime and justice journalism. So it was our pleasure when he approached us to help him to quickly update his show reel and the entire thing was completed over 2 days.

Check it out.

StephWatts from 3A Media, Inc. on Vimeo.

Sneak Peek: GeorgieBadiel.com

We could not be more excited to help our lovely friend, Georgie Badiel, in creating a website for her. Here’s a holding page. Nothing exciting at the moment, but trust us, it will be amazing! Check out GeorgieBadiel.com.


Child of the 90s… We Like It!

For years, Microsoft’s commercials were awful. After being mocked by Apple for about half a decade, Microsoft responded with a series of its “I’m a PC” ads starring Jerry Seinfeld, and Bill Gates which were awkward at best. To make matters worse, Microsoft’s series of product launches were met with setups- Project Longhorn, which eventually became Windows Vista, was late in delivery, and faced with hardware compatibility issues when launched. Internet Explorer became riddled with viruses, spyware and what nots. Overall, it was not good being Microsoft with all the negative publicity surrounding it. Things did somewhat improve slowly by the time Windows 8 launched, but the brand was already tarnished.

Having said all that, Microsoft recently released a new commercial for Internet Explorer that had us swimming in nostalgia. Entitled “Child of the 90s,” The creative is smart, witty, and most of us, it reminded us of a simpler time. Before our mobile devices and the internet took over our lives. It had us smiling. It had us going “awwwww!” It reminded us of our childhood and nothing sells better than nostalgia. Check it out.

Frankly speaking, the way the messaging goes is very Apple.  It connects the viewer/consumer not so much with the technology inside but rather how your life can be transformed because of it. Apple has demonstrated this effective way of messaging over and over.

In addition to the commercial, Microsoft has also created a website- http://browseryoulovedtohate.com to support the marketing push. Our only pet peeve with the site is the section “It’s Really Good Now” which features an introductory video about IE that does not seem to fit into the flow and branding of the website.

Still, standing on its own, we love Child of the 90s. It is clever, fun and reminded us that we were young once.

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VH1 Save The Music Family Day 2013

Fresh off social media minutes ago. Social media publicity campaign to promote VH1 Save The Music Family Day. The event kicked off last year to great success in NYC, and we are back for year 2. For 2013, the event will be held on March 9 at PS334, The Anderson School on Upper West Side. Visit VH1SaveTheMusic.org now to RSVP.

In addition to creating the visual branding for their social media sites, 3A Media also created a series of Flash banner ads to promote the event.

Designing for a multi-screen world

Mobify today released an interesting infographic on the diversity of screen sizes and resolutions and how it can be a nightmare for web designers and developers. We enjoyed the read, and thought we share it. Fascinating!



“True Love has a colour and a name…” and it has a beautiful marketing piece to it

I am an advocate of long-form commercials. I think they tell a better story, and engages the viewer/consumer a whole lot more versus the traditional 30 second spot. However, not many advertisers can afford to undertake the costs of the media buy, particularly at primetime or some other major tentpole event. Yet, brands are finding innovative way of getting around by debuting their long-form content on YouTube. Tie that in with social media, you’ve got yourself a fan base of consumers who are loyal and hungry to know more about what your brand is about.

Cartier is one of those brands who traditionally, in the US market steers away from television media buy opting mostly in print, and some online buys from my observation. However, I have also noticed they have an amazing YouTube channel featuring innovative ads, and original video content not found else where. What Cartier is creating as a brand is not just luxury goods, but also content where they produce and own, and judging from the number of views some of their videos have accumulated, the numbers are pretty impressive.

Yesterday, Cartier released their latest creative in the form of a romantic short film, Destinée, to launch their engagement ring, starring an international cast. Shot beautifully with the Eiffel Tower in the background, the film takes place at a wedding party where 2 former lovers meet, and the man, perhaps affected by the romance, upon seeing his ex-girlfriend, dashes off to the Cartier store and bought a diamond ring. I’ve got to admit, the short film got me misty eyed, and this is where Cartier succeeds with its brand message of romance, and more importantly in not a subtle manner, the message “True love has a colour and a name” We can all guess what that name is.

According to French Vogue, Destinee was inspired by an earlier Cartier design, the Solitaire 1895, and let’s face it, it is a big piece of bling.

On a personal note, what resonated with me about this film? It is in 3 languages that I speak! English, French and Mandarine. Not very often do I get to hear all 3 languages come together within a span of about 7 minutes. You can check out the video here.



Something fabulous this way comes

Here is a sneak peek of a project that we will be unveiling soon…


Making Awesome!

We are a passionate group of creators, thinkers, innovators, strategists, entrepreneurs… who strongly believe in delivering solutions that are organic, engaging and effective for your brand. By combining our diverse skills of strategy, technology, creative and media, we have the ingredients to make your brand awesome!