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Branding Your Kids…

One of the services we offer at 3A Media, is helping our clients to brand their products. However, as the media and business landscape evolves, more and more, we are receiving requests to brand not products but people. That’s right branding people. Of course in the world of sports and entertainment, it is nothing new. Think Jessica Simpson, J.Lo, Sarah Jessica Parker, Michael Jordan etc. All these people besides having multiple lines of products with their name attached it, they also represent an ideal that is aspiring to the consumer.

Having what makes it even more incredible to us as a learning experience is, it is NEVER too young to start branding. We have the pleasure of working with the Ministry of Fashion & Entertainment (MIFE) on their latest talk series, Branding Your Kids… in Fashion. It got us thinking, how would parents position their children in the highly competitive world of modelling? Would it be like children’s pageants that we see on Toddlers & Tiaras? Or would it be more in the lines of stage moms pushing their kids relentlessly to secure the next paying gig?

Whatever the road may be, we do think for parents wanting their children to enter the competitive world, it is important to brand their children from to start. Establish a consistent identity. Have  an engaging story about your child, and excite the casting agent and the client why they want your child in their next ad campaign. Last year, Target cast a boy with Down Syndrome in their ad campaign after appearing in a Nordstrom catalogue earlier.

Branding is no longer just for products. It now extends to personalities, the very young, and old. For more information about the event, visit


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VH1 Save The Music Family Day 2013

Fresh off social media minutes ago. Social media publicity campaign to promote VH1 Save The Music Family Day. The event kicked off last year to great success in NYC, and we are back for year 2. For 2013, the event will be held on March 9 at PS334, The Anderson School on Upper West Side. Visit now to RSVP.

In addition to creating the visual branding for their social media sites, 3A Media also created a series of Flash banner ads to promote the event.

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  • Pass the Note this Holiday Season 2012-11-27 20-45-02
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Pass the Note This Holiday Season…

We’ve spent most of our Thanksgiving week working on 2 different projects, one of which we were very excited to launch today. As part of the ongoing campaign to increase awareness on the importance of music education in public schools, VH1 Save the Music continued its #Passthe Note campaign with a holiday themed page.

Accompanying the page, was an excerpt from Christmas Time Is In The Air Again by Mariah Carey, who is one of the new Ambassadors for VH1 Save The Music Foundation.

The one page was created in HTML5 mostly with CSS and Javascripting. To view the full page, go to to experience it yourself. The design for the holiday campaign was also carried over to social media sites- Twitter and Facebook. Check out the screen grabs.



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  • Mariah Carey | Official Site and Honey B. Fly Fan Club for Mariah Carey 2012-11-13 17-14-24

#PasstheNote Sounds Off VH1 Save The Music Foundation’s Ambassador Class of 2013

So after weeks of planning, we are very excited to be part of the launch for VH1 Save The Music Foundation’s Ambassador Class of 2013 featuring Mariah Carey, Andy Grammer, B.o.B., Robin Thicke, LeAnn Rimes, Matchbox 20, Henrik Lundqvist and Ingrid Michaelson. The campaign kicked off with a teaser, #Passthenote on November 10th on and over the weekend, gained momentum in Twitterverse.

#Passthenote @VH1SaveTheMusic

So the campaign teaser has officially launched. Stay tuned for the next few days to find out what it is all about. Your call to action: Tweet about it using the hashtag #Passthenote.


Visit to learn more.

VH1 Save The Music Ambassador Badges

Soon to appear on a celebrity website near you…


In Conversation with… Emily Noelle Lambert

We are very excited to continue our partnership with Lu Magnus by creating a series of interviews around artists who have had their exhibitions held there.

Interview with Emily Noelle Lambert from 3A Media, Inc. on Vimeo.

A little glimpse of the shoot we did today

We spent an afternoon interviewing artist, Emily Noelle Lambert, who is currently having her solo exhibition at Lu Magnus. It was inspiring to learn what inspires her, and the process she goes through in creating her work. #Amazing!

dot429 Straight Talk 2012

We are excited to be working with dot429 in capturing their Straight Talk conference. Stay tuned…

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