Coca Cola, Train + MTV
Shake Up the Happiness

This video reel showcases the integrated partnership between Coca Cola, MTV and Train during the holiday season, to promote both the Coca Cola brand and Train’s holiday single, Shake Up the Happiness. The campaign seamlessly weaves from programming time to commercial pod by combining elements from Train’s concert into a Coca Cola creative, featuring the classic Santa Clause character.

Date: 04/18/2011 Client: MTV Networks International Skills: Branding, Marketing & Sales, Video

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