Dell + Nickelodeon Co-Branded Partnership

Dell looking to tap into the kids and family demographic, partnered with Nickelodeon and created the first ever mini netbooks for kids. Besides featuring Nickelodeon branding elements on the netbook, a comprehensive marketing campaign was also launched during the holiday season to promote the item.

Date: 03/11/2010 Client: Nickelodeon Skills: Branding, Marketing & Sales, Strategy, Video

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