HP & MTV Global Partnership:
Your Planet. Your Pledge

Your Planet Your Pledge is a pro-social initiative between HP and MTV to raise awareness amongst young people on being green. Sponsored by HP, MTV ran a contest globally across various media platforms inviting young people to submit their ideas and pledge to their part to be green, while highlighting the green aspects of HP products. The winners from Columbia were flown to Sydney, Australia and met up with David de Rothschild and the crew of Plastiki.

This case study reel showcases the various aspects of the campaign, including multi-language websites across participating territories, as well as on-air promo, and in-program mentions.


Date: 08/01/2009 Client: Viacom International Media Networks Skills: Branding, Marketing & Sales, Video

Making Awesome!

We are a passionate group of creators, thinkers, innovators, strategists, entrepreneurs… who strongly believe in delivering solutions that are organic, engaging and effective for your brand. By combining our diverse skills of strategy, technology, creative and media, we have the ingredients to make your brand awesome!