HP + MTV Take Action Make Art Global Campaign

This video highlights the global marketing campaign partnership between HP and MTV. Inspired by the creativity from around the world, the campaign is a contest inviting young people to submit their own HP laptop skin designs, with the winning entry being actually manufactured as a limited edition.

 

This project was done while Kelvin Chen was still an employee at Viacom Plus.

Date: 10/10/2007 Client: MTV Networks Skills: Branding, Marketing & Sales, Strategy, Video

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