Nickelodeon’s Kids’ Choice Awards is a well-known event for kids and their families everywhere. How do we take a well known event and keep it fresh? By treating the event like a blockbuster movie. It starts with the host, Dwyane Johnson, a.k.a. The Rock, and building the excitement around it across multiple platforms.
The video highlights the multi-platform marketing campaign that Nickelodeon employed to make the 2009 KCAs a true blockbuster event.