Sony Pictures + MTVN International Partnership

Sony Pictures and MTV Networks continued its global partnership by presenting customised marketing campaigns for its target audience. Through leveraging MTV’s global audience viewership, Sony Pictures was able to promote and raise awareness for its theatrical releases around the world. MTV created customised programming featuring the cast and crew, contests, as well as on-air mentions, promos and billboards in selected markets.

Date: 03/01/2009 Client: MTVN International Skills: Marketing & Sales, Strategy, Video

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